Nov 042012

Every time I bring my twins to kindy I can’t help but adore those two beautiful children, walking hand in hand like best buddies. They look so gorgeous with their matching Woddlers backpacks and when I offer to carry their backpacks for them they usually say no because they love them so much. We always get lots of compliments about their backpacks so I thought I’d introduce you to the talented mama behind this Australian brand. Meet Meegan in today’s Sunday Coffee:

What does your ideal Sunday look like?
An ideal sunday would be to sleep in, have a great family breakfast at Williamstown with the sun shining, before heading off for a long walk by the beach with the children and a relaxing afternoon in the swimming pool.
In reality that never happens especially with Melbourne’s weather. With a 2 year old, a newborn and 2 businesses our house is more organised chaos on a Sunday. One watches the children while the other takes phone calls and checks emails before we swap roles. It’s not uncommon for us all to get in the car for a “family Sunday drive” but straight to the building sites so my partner can check the status of his work also. We do however love making pancakes for Miss 2 and she in turn loves trying to help pack Woddlers orders.

Why did you start Woddlers?
I had just given birth to Indiana (now 2) and I still wanted a job that was flexible without affecting the running of the home and our family business ( After noticing I couldnt find shoes for little Miss that were made from non-toxic materials and made with eco manufacturing techniques in mind I decided that building a range and working for myself was the best option. Woddlers was meant to be a small “at the markets” role on the weekends which has quickly turned into a full time job, expanding ranges and a team of staff to assist me.

How did you decide on the name Woddlers?
Now this credit has to go to my brother – Thank you James Cassell! I literally sent him a text with my idea one day and asked that if he had a great name to go with it feel free to pass it along. He is the creative one when it comes to unique, different ideas and I’m sure he now wants legal rights to say this name is his (laughs) Actually it was all his contacts that made Woddlers the sucessful brand it is today. From my website designer, to my cartoonist, to the unique name- my brother has been an amazing support and Im grateful to have had his input.

What is (currently) your favourite Woddlers design and why?
I love the newest addition to the Woddlers backpacks collection- Pretty Bird!! It is available in the Toddler backpack, Lunchbox and the Big Kinder Backpack I love the colours – not all little girls love pink and I wanted to make something a little different yet still girly, I think Pretty Bird hits that mark. If I had to choose a boy style then Cheeky Monkey would win, his neutral colours have been a great gift to all our family and friends with children.

What can we expect of Woddlers in the near future?
Woddlers is expanding rapidly. We recently introduced 4 new backpacks and lunchboxes to the range plus a New Big Kinder backpack style.
We have new suitcases launching next year, along with drink bottles, neck pillows and more Big Kinder backpacks colours. The range has been embraced really well by mums and little ones across Australia. I think this is partly due to the fact Woddlers has a unique look compared to others on the market. We also ensure our backpacks and lunchboxes are PVC free, Lead safe and made with the environment in mind which is a great bonus to mums buying gifts for their children.

To find out more about Woddlers, to browse the range and to order online visit

  2 Responses to “Sunday Coffee with Woddlers”

  1. This is such a convenient little backpack to put anything in like my daughters ballet outfit. It is so adorable.

  2. We love the Woddlers designs and love supporting small business. Can’t wait to see the suitcases!

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