Feb 282014


If you are a regular Hip little one reader you may have spotted a little snippit about my very exciting collaboration with Joolz. It has been a few weeks since I got my hands on one of the amazing Joolz prams and I have been proudly walking my new ride across Adelaide every chance I get, it is such a delight to push around! Because I know some of you haven’t heard of Joolz before I thought a bit of an introduction might be in order:

Dutch glory, meet Joolz

Dutch glory, meet Joolz

Joolz is a creative designer label from The Netherlands (just like me!) creating high quality, innovative products for modern families. Originally born in Amsterdam in 2005 Joolz has quickly conquered a prime spot in the luxury market and their stylish jewels (Joolz) are now available in more than 20 countries all across the globe. Joolz is all about ‘Positive Design’: healthy, ergonomically designed products skillfully created with child and parent in mind and at the same time responsibly engineered to contribute to a more sustainable environment for our children to grow up in.

The current Joolz pram range consists of three different collections: Joolz Day, Joolz Day Earth and the brand new Joolz Day Studio, which will be available at Joolz stockists Australia wide as of tomorrow March 1.

Joolz DayAfter several years of extensive research the original Joolz Day was introduced in 2007, impressing hip parents with its classy, luxurious look and many great features. Built with high quality, durable materials and finished with the most beautiful details the Joolz Day is an ‘upper class’ pram that oozes style and character. Every aspect of the design is made to offer superior support and comfort for the little passenger as well as the adult pushing the pram.

What may surprise you is that Joolz prams are not created by a mum, or even a woman, but (shock horror) a man. He has to be one hell of a catch as he clearly has an amazing sense of style, an eye for detail and a sixth sense for what parents want and look for when selecting the right pram for their family. From a sleek, smooth frame to a convertible seat, from an adjustable handle bar that suits parents of all heights to a compact fold for car or home and don’t forget the four wheel suspension that makes this pram ideal for any terrain, Joolz has got all your demands covered.

Joolz Day Earth collection

Joolz Day Earth collection

Following the huge success of the Joolz Day a wonderful new collection was welcomed to the Joolz family, aptly called Joolz Day Earth. The Joolz Day Earth collection captures the beauty of nature in six amazing colours: Parrot blue, Turtle green, Elephant grey , Monkey maroon and the latest additions Lobster red and Camel beige. One of the stand out features of the Joolz Day Earth collection is the brown leatherette handle bar and safety bar, these look absolutely stunning and are very eye catching.

As you may have spotted I have been pushing around the Joolz Day Earth in classy Parrot blue, stay tuned for a more indept review and photos in the near future.

Joolz Day Studio BlackThe Joolz design team clearly never sits still as tomorrow a brand new range will be released. The Joolz Day Studio series has been created in close collaboration with young designers and ordinary parents like you and I, resulting in a fresh collection of materials, colours and designs. The first two French romance inspired creations Joolz Day Studio Noir and Joolz Day Studio Gris will be hitting Australian stockists in the next few weeks, I can’t wait to see these delights ‘in the flesh’!

I am hoping to catch a glimpse of them at the Pregnancy, Baby and Children’s Expo this March and will share some more Joolz Day Studio love upon my return.

New arrival 'Joolz Day Studio Gris'

New arrival ‘Joolz Day Studio Gris’

To find out more about Joolz, to take a closer look at the Joolz range and to locate a stockist near you visit www.my-joolz.com.

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