May 202012

When I started Hip little one in 2009 one of the first store owners I worked with was the gorgeous Mel from Whimsy Child. In the past nearly three years we have worked together quite a few times and she has been a very loyal sponsor which I am extremely grateful for. Mel has such a keen eye for items that are very hip and far from boring and ordinary, you can trust to always find something unique at Whimsy Child.

If you have visited Whimsy Child before you may have wondered about the person behind this store. It will be no surprise to you that Mel is as unique as her store, she is a talented and creative soul and you can find out more about her as we sit down for today’s Sunday Coffee.

What does your ideal Sunday look like?
A late, lazy start to the day is my / our ideal. The rest of our week is so frantically busy that it’s nice to just slow right down for a little while! Something a bit decadent & scrummy for breaky too – pancakes or crepes are always a hit!

What did you do before you started Whimsy Child and what made you start your own business?
Before starting Whimsy Child I was (and still am!) a musician. This means I teach & perform. When my youngest was a baby I found myself spending a lot of time online browsing online stores to find quirky interesting clothing- it led to the decision to open my own store.

What do you love most about running Whimsy Child?
I love the independence of being self employed. It has it’s downfalls too of course and it’s always unstable, but I really love being able to make my own decisions about things and knowing that I am accountable to me! I love the fashion side of it too, seeing new trends emerging, getting to pick what to stock in the shop (which ultimately means picking out my kids wardrobes 6 months in advance!) and I have been really enjoying doing some very basic graphic art stuff for the business also

What is your favourite item in store?
Such a hard pick! I have a couple of lines that I’m very proud to be carrying: Munster, Shampoodle and Salt Water Sandals are probably my top picks, but very closely followed by others (so hard to choose,  it’s like being asked to choose your favourite child!). If I had to pick one, it would probably be Salt Water Sandals. My girls have both had 3/4 pairs each and I own two pairs myself (I’m waiting to reward myself with another colour soon).

What part of being a mum do you like most?
Being a mum is a privilege. I love seeing & being a part of watching my little people grow up to become some of the nicest people I know.

To find out more about Whimsy Child, to browse the range and to order online visit

  One Response to “Sunday Coffee with Whimsy Child”

  1. What a lovely read . I love this store and it’s nice to get to know a bit about the owner of the store. I love the bit about being a mum being a mum is a privilege ! So so true !

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