Joolz at Adelaide PBC Expo

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Mar 272014


I almost missed out due to sick children but I am very glad I managed to make it to the Adelaide PBC Expo after all. As you can probably imagine I do most of my Hip little one ‘work’ on the computer which is both convenient and a little impersonal at the same time. I love it when I get the opportunity to see products, brands and people I work with in real life and of course it is a great opportunity to discover new hip finds too.

Joolz stand @ Adelaide PBC Expo

Joolz stand @ Adelaide PBC Expo (and two of my little people)

As a Joolz brand ambassador I jumped at the chance to meet up with Adriaan from Joolz HQ, take a look at all the different Joolz models and accessories and of course speak some Dutch (a real treat for me!). While I had heard about the newly release Joolz Day Studio Collection I hadn’t been able to see for myself what all the excitement was about so I was pleased to see they brought two Joolz Day Studio models along to the show.

New arrival 'Joolz Day Studio Gris'

The Joolz Day Studio features the 8 Positive Design solutions Joolz is famous for, coated in a very stylish and sophisticated French jacket (pronounced the French way of course). From the eye catching fabrics and the classy double stitching to the striking black wheels and even a black frame (Noir only), the Joolz Studio Gris and Joolz Studio Noir are little works of art and finished with the finest of details.

Especially on the Joolz Studio Gris fabric the double stitching looks absolutely amazing, it compliments the designer look beautifully without being in your face. Of course it looks wonderful on the Joolz Day Studio Noir too but it stands out a little more on the lighter fabric of the Studio Gris. The classic diamond stitching is clearly visible on the inside of the pram hood as well as on the classic brown leatherette handle bar and bumper bar, even the lining of the carry cot features this luxurious finish.

Joolz Day Studio Gris

Joolz Day Studio Gris

There was lots of interest in Joolz and quite a few PBC Expo visitors ordered their new Joolz pram on the spot (I have to admit the special expo offers were fantastic!). I had brought our own Joolz Day Earth along to push our little Sybbie around and I saw lots of mums giving our pram a second look, Joolz is still relatively new to Australia and the unique look catches people’s attention wherever I go.

Joolz Day Studio NoirOne very keen mama-to-be even asked if she could have a turn pushing our pram to get a feel of the weight and manoeuvrability with a baby on board. Good on her as a pram is a big investment to be used for years so you want to make sure you’re making the right choice. I happily obliged and we had a lovely chat about all the great features and benefits (while I kept a close eye on Sybil, making sure she was not being kidnapped!).

If you also attended the Joolz stand at the PBC Expo in Adelaide last weekend you probably met the lovely ladies from Adelaide baby store Baby Junction. Baby Junction is centrally located on Magill Rd, St. Morris and they are the (very proud) exclusive stockist of the complete Joolz range here in Adelaide. Because they know that everything adds up when you are setting up a nursery they are currently running a fabulous offer:

Purchase a Joolz Day, Earth or Studio at Baby Junction and receive a Joolz Summer Seat and UV Sunhood completely FREE, as well as a bonus $50 Baby Junction gift card. This offer is valid until April 5, 2014, so be quick!

Studio Noir

Joolz Day Studio Noir on display

To find out more about Joolz, to take a closer look at the Joolz range and to locate a stockist near you visit