Apr 222012

One thing that is the same in pretty much every household with little people is the generous amount of toys and the short amount of time kids need to make a gigantic mess of a tidy room. Clever and stylish storage solutions are not always easy to find so mum Fatima decided to create her own storage range called Mor-Stor.

So how was her business born, where does the name come from and is her house the perfect example of mess-free and organised? Sit down for a little break and enjoy Sunday coffee with Fatima from Mor-Stor.

What does your ideal Sunday look like?
Our 2 boys in the middle of the bed between my husband and me, and all of us just having a very lazy start to the day.

Why did you start Mor-Stor and how did you decide on the name?
I started Mor-Stor because I couldn’t find any toy storage at the shops that was reasonably priced, big enough and looked good enough to keep in the lounge room with against our other furniture. The name was born from a play on words – mor = having more toys, needing more storage, and then a shortened version of our surname ‘Moore’, and then stor = a shortened version of storage, and also the word ‘store’ as in a shop.

What do you love most about running Mor-Stor?
I find it very rewarding when customers tell us how useful our tubs have been in their home, and also seeing the same customers coming back to buy more.

What is your favourite Mor-Stor design from the current range?
I just can’t go past the Cooper Printed Tub in the Heliplanes design.

Is your house really as tidy and organised as well all think or do you struggle with clutter and mess too?
Ha ha !! I have a 3 year old son. It doesn’t matter how many times I sort through all of his toys and organise them into each tub, they end up all coming out and on the floor. Some days I have to close the door and pretend it’s not there! I’m on a mission to teach him about being tidy!

To find out more about Mor-Stor, to browse the range and to order online visit http://www.mor-stor.com.au.

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