Apr 152012

When I go out for a quick trip to the park or a small grocery shop I always grab my Babychic Designs Pram Organiser, such a clever and convenient product AND it is designed by an Aussie mum. Many mums have a passion and talent for sewing but what makes you decide to take that to the next level and turn it into a business? Today we are sitting down for a quick Sunday coffee with the lovely Lauren from Baby Chic Designs to find out.

What does your ideal Sunday look like?
I enjoy a relaxing Sunday, spending time with my little family – the day usually starts off with hubby making our usual full English breakfast which we eat on the deck in the sunshine. We then head out somewhere with the kids for a couple of hours and come back where all the little kids will play in the street till the late hours of the afternoon, all the adults will stand supervising having a chat. Hubby then cooks us a lovely roast dinner and then we put the kids to bed and watch a spot of tv before turning in for the night.

Why did you start Baby Chic Designs?
With a history in FMCG marketing I had always dreamed of creating my own brand I just hadn’t found the right thing. Babychic Designs began after we had just moved back from London, I had fallen pregnant straight away so was unable to find a job. I spent my time nesting and sewing. The pram I had was all black, nice but very hot in the sun, I also loved the bright funky colours of the bugaboo but couldn’t afford one. So I started sewing a pram cover and matching hood cover for my pram. Once my my daughter Sienna was born I was stopped endlessly and asked where I had gotten my pram from – and so Babychic was born.

What do you love most about running Baby Chic Designs?
I love seeing other mums fall in love with my Babychic Pram Accessories. I love having the flexibility to take a day off without feeling guilty if my kids need me or if i have appointments i need to make. And whilst running your own business from home and juggling a young family is challenging at the best of times, it allows me to be at home with my two babies and enjoy seeing them achieve all their milestones.

What is your favourite Baby Chic Designs product and why?
My favourite Babychic product is our Babychic Universal Pram Cover – this product allows mums to change the entire look of their pram in under a minute. It covers the front, back and sides of the pram seat and fits most travel system type prams with a click in and out seat. There is nothing else like this on the market and we spent a huge amount of time developing the patterns and the end product.

Match with a Babychic Pram Hood / Canopy cover and any mum can have the designer pram they have always wanted without the hefty price tag.

What is one of the things you wish you knew before becoming a mum?
Being a mum is the the most rewarding job in the world, it encompasses every emotion that a woman can have, however it is also the toughest job in the world. The heart melting moments when your daughter comes up to you when you pick her up from childcare and she says ‘ I looove you mum’ definitely make it all worth while.

To find out more about Babychic Designs, to browse the range and to order online visit www.babychic.com.au.

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