Oct 312011

When I first started working with children’s clothing I was surprised by how early the new season’s collection arrives in store; in the middle of summer the new winter range would come in and it would fly off the shelves, scooped up by fashion savvy mums who don’t want to miss out. Where most of us are on just getting our summer gear together the real trend watchers are already looking at the new winter styles from US labels where the autumn/winter products are now in store. Top brand Pediped has released over 80 new styles and colour combinations across the Pediped footwear range, these are some of the designs to look for when preparing for the colder season:

This season purple is more popular than ever with several designs sporting this hip colour for girls of all ages. The gorgeous Kat boots (USD $69, ages 1-8) are available in four different colours and feature the Pediped Flex Fit system which allows you to adjust the fit of the shoe for longer wear (you get more for your money!). As with all Pediped shoes only high quality materials have been used and the inside zip makes it really easy and quick to put on these stylish boots.

The slightly higher Bella boots (USD $69, ages 1-8) are decorated with three sparkly flowers on the side, something my oldest daughter will most definitely approve of. Normally I am not a big fan of sparkles and glitters but even I think this style is just lovely. The soft dark brown suede will not show every little mark so it is a great choice for winter and thanks to the Flex Fit insole I know they will last her through the whole season.

Within the Pediped footwear system there are three ranges: Originals (soft-soled shoes for newborns to age 2), Grip ‘n’ Go (thin rubber-soled shoes for children ages 9 months to 3 years) and Flex (rubber-soled shoes for children 1 to 8 years). I have got my eye on these divine little Eva shoes (USD $32, ages 0-24 months) for my youngest who is starting to turn into a very confident little walker these days.

Some interesting facts about Pediped:

  • Pediped has been awarded the American Podiatric Medical Association Seal of Acceptance for the promotion of healthy foot development so you can be sure your child’s feet are well looked after.
  • The Pediped footwear system has also recently been endorsed by researchers associated with Harvard Medical School and Children’s Hospital Boston.
  • Pediped likes to give back which is why they created the Pediped foundation. Since the company’s founding in 2005 Pediped has given nearly $1 million in product and monetary support to children in need.

If you want to be the first to know about the latest Pediped products and special promotions keep an eye on the Pediped Facebook page or follow Pediped on Twitter.

For more information about Pediped, to browse the latest range and to locate your nearest stockist visit www.pediped.com.

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