May 052012

Since starting Hip little one I have met many wonderful people, of course lovely readers but also many talented designers and gorgeous store owners who work extremely hard to make their business successful. It is a tough world out there and it is not easy to get the word out about your store or product. Marketing is very important but doing it right can be tricky, especially if you only have a small budget. With this in mind two clever Australian women created Handle Your Own PR.

The name says it all: Handle Your Own PR allows business owners to handle their own PR instead of paying a marketing company to do it for them. The concept is simple: Handle Your Own PR puts together media lists with the contact details of a number of media outlets (think magazine editors, journalists, writers, columnists etc) and you can purchase the media list for a topic that suits your business best. Prepare your unique press release, send it to all the contacts on the list and keep an eye on your inbox to hear back from interested parties. You’ll be famous in no time!

The Handle Your Own PR registry currently offers 77 media lists in 4 different categories containing more than 3600 media contacts, think of all the exposure this could mean for your company or product. Depending on which media list you choose prices start at $100 + gst per list, and of course you can use your list as often as you like.

Handle Your Own PR makes marketing affordable even for small business owners and their valuable media lists have already been of huge help to lots of happy customers. The concept has been so successful that Handle Your Own PR recently launched in the UK too, if you want to reach the UK market this could be the opportunity you have been looking for.

To find out more about Handle Your Own PR, to read how Handle Your Own PR could help your business and to buy media lists online visit

For your chance to win a Handle Your Own PR media list of your choice visit and answer the following question: Which media list would be most valuable to your business and why?

Submit your answer by leaving a comment below, your email address will not be published.

If you really want to win you can earn up to ten additional entries, please leave separate comments for each entry:

Competition ends June 5, 2012. Sorry, Australian entries only.