This week my gorgeous new Eve of Eden dress arrived and I absolutely love it, it is so nice to see maternity wear that is flattering for your bump and stylish too. It makes you wonder who is behind this label, it must be one very talented lady! I decided to find out and I am excited to introduce you all to her to too, meet the lovely Tania from Eve of Eden:
(By the way make sure you enter the Eve of Eden giveaway for your chance to win the new Emerald One Shoulder Dress, just in time for Christmas!)
What does your ideal Sunday look like?
Out to breakfast at Pony in Neutral Bay as they serve delicious poached Turkish eggs with beans and then catching up with friends at Balmoral Beach. Nothing too hectic or busy is my preference for a Sunday.
Why did you start Eve of Eden?
Crazily enough, I launched it 2 weeks before Ollie was born which was almost 2 years ago now. I’d started planning it while I was a few months pregnant with him as I was working as a designer in the magazine industry where everyone is so fashionably dressed everyday. I couldn’t find anything to wear that was affordable so I started looking at putting together a new maternity label.
Where do you draw your inspiration from for new Eve of Eden designs?
I look mainly to what is happening overseas as they are ahead of us and look at updating current trends to suit maternity wear. I also love the fashion from the TV program New Girl as well as Etsy for inspiration as there are many up and coming designers there with new ideas.
What is (currently) your favourite Eve of Eden design and why?
Probably the pink and navy striped/block dress as it’s something I can imagine Zooey Deschanel from New Girl wearing which is why I designed that dress. The Pink and Navy Striped Maternity Dress ($65) is available in the sizes 8-16, delivery within Australia is free.
What can we expect of Eve of Eden in the future?
I have gone a bit bird crazy for our coming winter collection! We have a bird printed shirt dress coming in as well as a top and dress with a silver bird silhouette printed above the chest. But more than anything, more affordable and stylish maternity clothes.
To find out more about Eve of Eden, to browse the range and to order online visit www.maternitysale.com.au.