Join the Choose Kindness crew

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Feb 012021

Bye bye lazy wake-ups and late breakfast, hello school rush and mad mornings! My little tribe has eagerly returned to class and I now have five cute students in the same primary school. For most children, including my own, a new school year comes with some nerves and reservations about classes, friendships and fitting in and school can be a real challenge! To make sure no child is forgotten and to encourage children to look after themselves and each other Smiggle and Dolly’s Dream want to invite all children to Choose Kindness in 2021.

What is Dolly’s Dream? In 2018 14-year old Dolly Everett, a beautiful young Australian teenager with her whole life ahead of her, took her own life after an extended period of bullying and cyber bullying. Dolly’s passing left her parents Kate and Tick completely heartbroken and Australia in shock. Dolly’s family is determined for their great loss to be a lesson to others and has embarked on the important mission to educate Australia about the serious impact of (cyber)bullying and to empower children and their families to speak up.

With a new school year ahead of us, now is the time to talk to your children or your students about kindness, (cyber)bullying, being safe, making the right decisions and most importantly standing up for what is right! Sometimes bullying can be hard to spot, and sometimes bullied children hide it well, but by talking about this tricky topic openly and honestly we can all become more aware of what goes on around us and we CAN make a difference.

Not sure where to start? Dolly’s Dream and Smiggle have bundled their powers to spread Dolly’s legacy and are encouraging Australian families to take the DigiPledge. This fun and educational online quiz will provide children and their parents with valuable skills and knowledge to stay safe and be kind and it is a wonderful conversation starter for families to open up about any experiences your child may have.

Are you ready to join the Smiggle and Dolly’s Dream ‘Choose Kindness’ crew? Take the Kindness Pledge and help share the important message of Dolly’s Dream, pop into your local Smiggle store from February 1, 2021, to pick up a FREE Choose Kindness keyring. Be quick, there are only 100,000 Dolly’s Dream limited edition keyrings available and they won’t last long!

To find out more about Dolly’s Dream and the #SmiggleDoItForDolly movement visit