Aug 052012

As you know one of my favourite Australian labels is Eeni Meeni Miini Moh, each collection is more beautiful than the one before and I can’t help but adding more Eeni Meeni pieces to my children’s wardrobes every season. The garments are very classy and unique and they are extremely durable too so they can be worn by multiple siblings with ease. With the new Spring collection just released now seemed the perfect time to invite Eeni Meeni Miini Moh over for Sunday Coffee.

So who is the face behind the stylish label, what inspires her and what can we expect from Eeni Meeni Miini Moh in the near future? Meet Eeni Meeni Miini Moh owner/designer Elizabeth (Libby) O’Connor-Cowley.

What does your ideal Sunday look like?
Breakfast at home with my husband and darling boys – usually something that requires a little more effort than weekdays – i.e. bacon + eggs + mushrooms on Turkish toast followed by an outing to GOMA (Gallery of Modern Art in Brisbane).

Why did you start Eeni Meeni Miini Moh?
From an early age I’ve been quite entrepreneurial and have always dreamt of designing a product of my own and marketing it to the world. I had no idea what the ‘product’ would be until a trip to Paris, which is where I became inspired by the range of quality children’s clothing and immediately identified a need in the Australian market for contemporary yet timeless children’s products. Our PURE newborn collection was conceived after this initial trip and was the beginning of eeni meeni miini moh.

Where do you draw your inspiration from?
Everything and anything! I draw inspiration from my surrounding environment. Everything I am in contact with, whether it be an everyday object around the house such as one of my son’s artworks, a cover of a book, an article of clothing, I like to assess it for its design and functionality. I especially love the naivety of children’s art.

I am inspired every day by my gorgeous and very energetic boys Emrys (11) and Anselm (8). I love Paris and French fashion. Coco Chanel is one of my greatest inspirations. I admire her for her passion, focus and independence and for her simplistic, unique design philosophy. Whilst in Paris I draw inspiration from pastries in patisserie windows, children’s voices, carousels, gardens, Centre Georges Pompidou, La Tour Eiffel and the people in the street and what they’re wearing.

What is your favourite Eeni Meeni Miini Moh design from the current range?
It’s always so hard to pick a favourite…I have so many! I really love the butterfly dress this season. Its design captures all the characteristics of a butterfly: fluttery, wing-like sleeves, lightweight floaty fabric, a poetic water-based print, plenty of movement and is available in our vibrant new hues – ice, tangerine and blossom.

What can we expect of Eeni Meeni Miini Moh in the near future?
We’ve been spending a lot of time recently redesigning our website and online store. We’re incorporating lots of great new features to make everyone’s online experience with us even more enjoyable, plus we’re introducing an exciting new loyalty program with many new benefits!

To find out more about Eeni Meeni Miini Moh, to browse the range and to order online visit

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