Apr 012012

Selling beautiful clothing is one thing but designing it yourself is a whole other story. Even if you have all the ideas in your head there is a lot to be done before your clothing can be found on the shelves and in the shop windows. One mum who made her dream of designing her own range of children’s clothing come true is Bree from MiniFin.

What does your ideal Sunday look like?
Jog, coffee, paper, tv, break from the kids!

Why did you start MiniFin?
I had worked in the industry as a buyer and had spent some time in China working with factories. When I had my 1st child I started shopping in kids boutiques and saw tees for $40 plus. I knew I could make the same tees and retail them for $15. So I did! I really wanted to shop at the boutiques instead of at the majors – but I think price point is a problem at boutiques.

What do you love most about running MiniFin?
I love when product sells! I don’t so much like the sales side of things (as I’m a bad sales person!)- but I love seeing a customer or shop owner that loves my product and re-orders as it has been popular. That it what motivates me. I also love when I randomly see a child wearing MiniFin.

What is your favourite item from the new range?
I love the girls yoga pants the best from the new winter range. The best seller though has been the boys truck long sleeve tee.

How do you see MiniFin in five years?
I’d love to be doing ranges of about 40+ pieces per season. I’d also love to branch out into PJ’s, hats, bibs etc. My Summer 2012 range has been extended up to a size 6, and I’d love to go higher and tap into the teenage market as I think there is a big niche there. I just need to wait until my children grow to be able to understand the teenage market.

To find out more about MiniFin, to browse the new Winter range and to order online visit www.minifin.com.au.

  2 Responses to “Sunday Coffee with MiniFin”

  1. I have a 2.5 year old son and have quite a few pieces from the Minifin range. I also stock their range in my online store http://www.ellej.com.au. They are fantastic! Not only are they cute and stylish – they are comfy and are exceptional value!

    I regularly receive lovely feedback from my clients on the range which is generally when they are making a further purchase from the range for themselves or as a gift! Well done Bree – keep up the awesome work 🙂

  2. LOVE MiniFin!

    We ran a promo for Bree on http://www.ladybub.com.au and it was a huge hit with all the Ladybub mums!

    Keep up the great work guys.

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