Nov 222011

As sad as it makes me I have to admit that these days I don’t see many shops on the inside except for a supermarket. Between looking after my three munchkins, (trying to) run my household and sharing my hip finds on Hip little one there is just not much time left to go out shopping, especially for myself. When I do need something I often end up browsing online stores, waiting a few days for my order to arrive online to find that the sizing is completely off, so I have to either go to the post office and pay to return the items or make the trip to the shopping centre, struggle to find a park and push my way through a crowded mall to return the item in store. Coles decided it would be much easier if you could just buy yourself a new outfit whilst you do your weekly grocery shop.

Now I hear you gasp for air as you think of those grey tracksuit pants and fluffy house socks you once picked up at Coles on a rainy Friday night when you were planning a stay-in weekend with junk food and movies. We would love to pretend it never happened but many of us have hidden a pair of Coles flannelette pyjama’s under our weekly shopping. By no means am I suggesting that those buys are now hip and stylish, in fact Coles too has realised that their fashion department was in desperate need of a huge makeover and have done so by introducing Mix Apparel.

Mix Apparel is designed exclusively for Coles by Canadian designer Joseph Mimran and you’ll be pleased to know that you can get your very own designer pieces without paying for the designer pricetag. The most expensive Mix Apparel item costs just $39 so you can put together a hip look even on a small budget, right there in the supermarket aisle next to your laundry needs and toiletries.

From pants to dresses, bikini’s to sunglasses, bags to hats and shoes to necklaces, Mix Apparel has got you covered. These are some of the looks I would have loved to wear the past weekend in Melbourne. A light and summery button up dress ($39) for exploring the promenade on that very hot Friday, a comfortable and classy outfit (smocked tunic $25) for travelling by car on the rainy Saturday and a casual yet stylish combi (jeans $29) for the Kids Business Bloggers Brunch.

The extensive Mix range is designed to be easy to mix and match, within the range but also with items you already own. With new pieces arriving every two weeks there will be something new to look at every time you do your groceries and of course it is always bang on trend. Simply add your Mix items to your trolley and pay for them with the rest of your shopping. At Mix they know mums don’t have much time so you get 30 days for exchanges or refunds.

To find out more about Mix Apparel, to browse the latest catalogue and to locate a Coles near you that stocks Mix Apparel visit

If you would like to stay up to date with the latest Mix news and specials make sure you like Mix Apparel on Facebook.

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